Marketing Communication Students Defend Graduation Projects for 2024–2025 Academic Year

University Media

Department of Marketing Communication and Advertising at the university held two open graduation research defense sessions for fourth-year students, as part of the requirements for earning their bachelor's degrees for the 2024–2025 academic year.

The first group presented a research project titled:
"E-Marketing and Its Impact on Competitive Advantage at Private Universities."

The second group explored the topic:
"The Role of Marketing Communication in Enhancing Competitive Advantage in the Private Sector."

Both research projects were supervised by Dr. Moath Al-Qaisi, Head of the Department, and evaluated by Dr. Gamil Zaid, Dean of the Faculty.

The defenses offered students an opportunity to showcase their academic work and research findings, reflecting their understanding of current marketing practices and strategic communication in the evolving business landscape.