University Concludes Annual Exhibition of Student Innovation and Enterprise

University Media

The Department of Marketing Communication and Advertising concluded today the events of its annual Art and Marketing Exhibition, organized by third-level students under the slogan “Together for Marketing Entrepreneurship” and held under the auspices of University President Prof. Mohyeddine Al-Qubati.

This year’s exhibition stood out as an exceptional showcase of the students’ practical achievements, highlighting their ability to translate theoretical knowledge into innovative, applied models that support the entrepreneurial ecosystem in Taiz Governorate.

The final day featured a series of diverse booths and displays that differed from those presented during the opening. Students were keen to introduce fresh content that reflected their skills in design, marketing, and visual identity creation.

Throughout the exhibition, students presented integrated marketing campaigns for projects led by young entrepreneurs, including promotional plans, brand identity designs, and advertising content developed using modern scientific methods. Their work demonstrated impressive precision in execution—from digital design and cutting techniques to sizing, formatting, and organizing each display.

The creativity and professionalism exhibited by the students received wide praise from academics, visitors, and entrepreneurs alike, and the event also attracted notable media coverage from TV channels and online platforms. Attendees commended the students’ ability to produce high-quality work that reflects strong practical skills and readiness for careers in marketing and advertising.

Organizers emphasized that the exhibition is part of the department’s commitment to strengthening applied learning, providing an educational environment that fosters innovation, and connecting students directly with the business sector—ultimately supporting the growth of entrepreneurial culture within the local community.

The event concluded with expressions of gratitude to all participating students and faculty members in recognition of their efforts, which contributed to presenting the exhibition in a distinguished manner that reinforces the university’s leadership in education and community service.